BENNU was founded in February 2021 by Niccolò Chiuppesi with a clear intention: to recover from the past to protect the future. The first collections of sartorial blazers are born from the research done inside warehouses and stocks of unsold garments: unique and numbered pieces that, recovered and transformed, blend the Italian sartorial tradition with the desire to be a voice in the process of changing that is characterizing our times today.
Starting with the Fall Winter 2022, collections are developed from the research and recovery of archival fabrics and production leftovers too. The process of recovering materials belonging to contexts far removed from today carries with it the designer's identity of recreating a world where past and present coexist together in each garment, fusing in each seam an unbreakable bond with the elements of nature, the land to which we all belong and the imagery of a past that continues to live within us.
BENNU exclusively uses fabrics in excess, archival inventories or unsold garments for the creation of its collections. Main goal is to reduce pollution caused by overproduction of new garments and new fabrics, and to slow down the hectic pace that characterizes the fashion world. The limited availability of fabrics and garments used for production leads each collection to be composed of a limited number of pieces.
BENNU entrusts its productions to independent workshops and/or Italian social tailors, thus collaborating with local suppliers who guarantee fair wages for employees throughout the supply chain and maintaining maximum product quality. All the realities involved reflect BENNU's commitment to the highest respect for the environment, both with the highest corporate quality standards. and - where possible - with certifications.
Manifesto for gender identity and freedom of expression
What BENNU wants to express can be encapsulated in a passage from French philosopher Foucault, where gender is referred to as a fluid variable that changes and modifies in different contexts and eras. BENNU wants to be a protagonist in a contemporary non-binary universe, a conscious universe, where anyone who chooses to wear the brand's garments feels part of the process of change that is characterizing our society.
FRAMMENTI DI UN RICORDO CONTEMPORANEO
BENNU comes to life when from a window, or from the table of a bar, we observe everything around us and we contaminate it with our memories. Sharp images overlapped by blurred memories, colours that fade and silhouettes that have not been affected by the passage of time. From the unceasing desire to forge the past into our tomorrow comes an essential design, where everything superfluous is removed: as in our memories, only what has impressed us the most remains, an indelible mark fixed on the garments by sharp, decisive, visible stitching and the brand label that recalls the pieces of scotch tape we stick on boxes, reminding us of what we keep inside them. Each garment carries with it a baggage, the same baggage that each of us has prepared for so many journeys, and that reconnects us with glances, scents and moments that we jealously keep inside us.
Niccolò Chiuppesi was born in 1992 in the Tuscan countryside, surrounded by fragile rural landscapes and a strong process of anthropization. After humanistic studies attended at the University of Florence, he moved to Milan to complete his studies with a master's degree in Brand Management & Communication at the IED – Istituto Europeo di Design. Spends in important fashion retail and luxury realities - YOOX Net-à-Porter first, Parfum Christian Dior later - and the most recent pandemic have marked his path and his will in wanting to impose his own image in the fashion scene, leading him to found BENNU, a responsible fashion brand of which he is also creative director, in February 2021.